We are OY Labs - the partner for creators who shape their identity into a strong brand. Whether jewelry, fashion or lifestyle products - we build brands that tell stories, convey values and connect the community more closely with the creator.
While the creator focuses on their content, we take care of the strategy, product development and marketing - without financial risk and with sustainable growth.
It all starts with your vision -but it takes a clear strategy to turn it into a brand that really engages your community. In the kick-off, we define together what makes you special, what your goals are and how your community can identify with your brand. This is how we lay the foundation for a real experience - not just a product.
Our mission is to create not just a product, but a feeling. We analyze the market and your community to develop a concept that inspires, connects and is unique. We don't just design a product - we create an experience that brings you as a creator even closer together with your community. Everything is developed from scratch with professional designers, tailor-made for your community.
The right marketing strategy ensures that your brand is not only visible, but becomes an event. We develop a clear, proven plan that integrates seamlessly with your existing channels such as YouTube, Instagram, Twitch & TikTok . Your advantage? You don't have to worry about the strategy - you focus on your content, we take care of making your brand as successful as possible.
Every brand is unique. Limited drops, customizable products and branding that fits you perfectly. Your store is designed so that it not only sells, but also becomes a platform for your community - a place where fans are part of your brand and find themselves.
We focus on the highest quality and excellent workmanship . Our renowned partners produce reliably, at high speed and with maximum precision, so that every product in your community is delivered exactly as you imagined it. Perfect implementation = enthusiasm in your community.
After the launch, things continue - because now the long-term development begins. Our customer support takes care of everything that needs to be done to keep your community happy. At the same time, we collect valuable feedback to keep improving the brand and make the community bond even stronger.
It all starts with your vision -but it takes a clear strategy to turn it into a brand that really engages your community. In the kick-off, we define together what makes you special, what your goals are and how your community can identify with your brand. This is how we lay the foundation for a real experience - not just a product.
Our mission is to create not just a product, but a feeling. We analyze the market and your community to develop a concept that inspires, connects and is unique. We don't just design a product - we create an experience that brings you as a creator even closer together with your community. Everything is developed from scratch with professional designers, tailor-made for your community.
The right marketing strategy ensures that your brand is not only visible, but becomes an event. We develop a clear, proven plan that integrates seamlessly with your existing channels such as YouTube, Instagram, Twitch & TikTok . Your advantage? You don't have to worry about the strategy - you focus on your content, we take care of making your brand as successful as possible.
Every brand is unique. Limited drops, customizable products and branding that fits you perfectly. Your store is designed so that it not only sells, but also becomes a platform for your community - a place where fans are part of your brand and find themselves.
We focus on the highest quality and excellent workmanship . Our renowned partners produce reliably, at high speed and with maximum precision, so that every product in your community is delivered exactly as you imagined it. Perfect implementation = enthusiasm in your community.
After the launch, things continue - because now the long-term development begins. Our customer support takes care of everything that needs to be done to keep your community happy. At the same time, we collect valuable feedback to keep improving the brand and make the community bond even stronger.
WHY CREATOR & COMMUNITY TRUST US
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''A real creator brand is not created by a printed logo on a shirt, but by true identity. It is a mirror of personality, a story that is told, a feeling that connects.
This is exactly where most people fail - because they don't understand how to shape creativity, community and market into a sustainable brand.
For me, it's about more than just products - it's about real impact & true value. Every piece is more than a possession, it has meaning. When a customer identifies with a product, it becomes part of their own story. This is when magic happens: a brand is not just bought, it is felt. It becomes something bigger - a movement. And that's exactly what makes the big difference.''
Lukas Eppelmann
Founder & CEO
''A real creator brand is not created by a printed logo on a shirt, but by true identity. It is a mirror of personality, a story that is told, a feeling that connects.
This is exactly where most people fail - because they don't understand how to shape creativity, community and market into a sustainable brand.
For me, it's about more than just products - it's about real impact & true value. Every piece is more than a possession, it has meaning. When a customer identifies with a product, it becomes part of their own story. This is when magic happens: a brand is not just bought, it is felt. It becomes something bigger - a movement. And that's exactly what makes the big difference.''
Lukas Eppelmann
Founder & CEO